Connectivity High, Stickiness Low
Does more ways to connect imply more ways to leave?
Connectivity measures how people and businesses get in touch with each other. In particular, this is an expression of Information Communication Technology (ICT) and transportation infrastructure. In terms of accessibility and performance how many mobile phones are there, how many people use internet, how long does it take to get from A to B and how much does it all cost? Answering these questions reveals social and business traffic, areas of growth and decline, opportunities, clusters and flow. It also tends to point out the degree polarization in society between the haves and have nots, it may also reveal preferences, tribes and opportunities for disruptive technology and political action. City marketing, urban planners and economic departments use this term to relation to promoting business activity both internally and and as an export product. Brands use it to monitor their image coherence and promote public relations. We are in a time now where connectivity is is getting higher and higher. Affordable and public access to information via internet and consumer ICT products has proliferated connectivity into customized social media networks, online company booms and the democratization of information reporting and sharing. Weather banal, disruptive or brilliant the norm is that we can get connected to what we want from anywhere at anytime. Lees verder… »
