whispering

New employment opportunities in the sustainable agro industry.

Realizing urban farming will create positive impacts in terms of sustainability. Obvious developments will be a reduction in freight tramsportation, less carbon emissions and an increase in fresh produce. Both reduce costs and increase quality. Imagine vertical farming in the form of silos with several floors of agro activity in the city. Combined with technology in the form of social media, the farmer will have new business model. His role as producer will shift to facilitator. Ground in the silo’s will be rented by company’s, organisations and individuals. With social media and online tools the farmer will have a precise view on the supply and demand dynamics of the market. The farmer’s production will be in direct dialogue with the consumer of his goods. From the current situation to vertical urban farming the distribution logistics will shift from freight and storage to a direct exchange with the client, at both individual and organizational quantities. Agro products will be ordered on line and monitored via social media. When ready they will be picked up or delivered to the customer. At the individual level it works like this, a rent a section of agro ground and choose to grow potatoes and carrots on it. I can specify if want biological produce. I can see the growth online via a social media web site, where I also see other farming activities and can engage in dialogues with other people and organizations. When the produce is ready, I arrive at the cafe downstairs, have a coffee and go home with basket of fresh produce. The mystic of country life returns to the city. Lees verder… »

Does more ways to connect imply more ways to leave?

Connectivity measures how people and businesses get in touch with each other. In particular, this is an expression of Information Communication Technology (ICT) and transportation infrastructure. In terms of accessibility and performance how many mobile phones are there, how many people use internet, how long does it take to get from A to B and how much does it all cost? Answering these questions reveals social and business traffic, areas of growth and decline, opportunities, clusters and flow. It also tends to point out the degree polarization in society between the haves and have nots, it may also reveal preferences, tribes and opportunities for disruptive technology and political action. City marketing, urban planners and economic departments use this term to relation to promoting business activity both internally and and as an export product. Brands use it to monitor their image coherence and promote public relations. We are in a time now where connectivity is is getting higher and higher. Affordable and public access to information via internet and consumer ICT products has proliferated connectivity into customized social media networks, online company booms and the democratization of information reporting and sharing. Weather banal, disruptive or brilliant the norm is that we can get connected to what we want from anywhere at anytime. Lees verder… »

Het zou best kunnen zijn dat we binnenkort advertenties zien verschijnen met de vraag naar ‘cloudmaster’ of ‘cloud reseracher’. Het faciliteren van informatie is namelijk beland bij de gebruiker en hij/zij begint het aardig druk te krijgen.